(CLIENT) NATIONAL INSTRUMENTS(NI)︎
(ROLE) PRODUCTION DESIGN, IMAGE SOURCING
For 40 years, National Instruments has been a leader in test and measurement, fostering a devoted community of engineers that work to power the world’s most groundbreaking technologies and innovations. National Instruments needed to evolve their brand to reflect their business, which had shifted focus toward integrated hardware and software systems over individual products.
To continue to grow globally, the brand needed to speak to the needs of larger enterprises while remaining true to the community of passionate and brilliant engineers they’ve always served. To further modernize and globalize the brand, and to represent the company’s true breadth of offerings, we shifted the brand name to simply: NI. - GRETEL︎